Do you know that, on average, people watch 19 hours of online videos weekly? 86% of businesses are also using videos to market their business. And about 94 of those marketers agree that videos help their buyers to understand their products and services.
Demand for video content is also rising faster. More than 73% of customers say they want to watch a video to get more information about a product or service. On top of that, about 88 people say they bought a certain product or service after watching videos of those products.
So, video content is critical whether you are marketing your brand or you run a YouTube channel.
But creating videos is a process that takes time and resources. You have to buy the right gear, go to the field and capture quality clips. Once you’re done shooting, you need more time to edit your content to develop quality and engaging videos.
You’ll attract and keep the viewer’s attention only when you post well-edited and valuable video content.
Video editing means you’ve to work on an enormous amount of raw footage into well-refined content. Therefore, handling large files of raw videos manually is complex and time-consuming. You’ll also have to convert your raw videos into short-form content if you want to post on various platforms.
But that shouldn’t worry you. Today, artificial intelligence is transforming the video editing process.
You can automate the tedious editing requirements, which allows you to make videos within the shortest time possible. Automating the video editing process also saves you costs. Here are various ways AI is changing the video editing process.
Effects of Artificial Intelligence in Video Editing
Faster Curating of Video Footage
Do you seek to create long-form content? That means you will capture thousands of clips from various scenes.
When done shooting, you are supposed to sift through those clips and develop a professional-looking video. Organizing your clips manually can be tedious since you’ve to deal with thousands of them.
You will buy an external hard drive and move your clips from the camera. After that, assign a date and label your files. You create an organized folder structure from there with picture files, audio, and videos.
All these steps are tedious and time-consuming. However, you can use an AI-based video editor that can organize your footage within a short time. You only need to program your machine to pick the best shots from your footage.
Perfect Video-Color Matching
Color match is essential during the editing process. Video color will make or break your video.
Does your video involve outdoor shooting? Your clips will have different colors depending on the time of the day you capture clips. Also, the surrounding environment might have different colors in your clips.
AI can be used in multiple ways, through AI, you can match colors in two different video clips in your footage sequence. Matching colors eliminates discrepancies of colors in other clips you shoot at the same scene. Using an AI-powered video editing tool, you pick clips to edit the color and reference clip and open the color panel.
As simple as that, and you will match the colors of your clips.
Do your clips involve people? You can apply face detection, and your video editing tool will pay attention to skin tones. From there, your video editor matches the color. But you can tweak the automated color adjustments to make your video more attractive. These videos can be used in marketing campaigns.
Automated Audio Control During Editing
Music can make videos more attractive. You will capture your audience’s attention to watch your video based on the music you choose and how you fit it into the video.
You should pay much attention to audio when editing your video. The background music should go with your video.
When editing your footage, you may find it hard to balance your audio with the video. However, you can automate audio during editing. Some video editing software uses an automatic audio tool, which lowers the volume of your background music to match the scene.
AI-based video editor manages tone, bass, timbre, and other audio aspects of your video editing process. That helps to get the best audio that flows with the video. Remember, well-balanced audio in your video creates a watching mood from your audience.
Use of AI in video Transitions and Filters
You can use artificial intelligence to develop the best transitions and filters for your video. How you connect one shot to the next influences the quality of your video. A great video uses a blend of transitions, which tie clips and shots into a cohesive video.
AI helps you to know where to cut your video and add transitions. You can also easily modify the video transitions with the help of artificial intelligence.
You may need to copy-paste sections of your footage during the editing process. You will make such copy-pasting attributes when using AI.
Does your video involve talking head and interviews? If yes, you will need many jump cuts, which clean the awkward pauses in your video. The jumps can make your interview look unnatural and choppy.
An AI-based video editing tool has optical flow interpolation and face tracking, which helps to make videos that look like smooth takes. You can use morph cut transition through AI, adding visual continuity to your clips.
You should create videos with the standard aspect ratios.
When editing, you’ll often change your video footage from the horizontal ratio of 16:9 to a tall aspect ratio of 9:16, which requires time-consuming key-frame edits to maintain moving subjects in your video.
But through AI, the auto-frame solves the challenge by identifying your clips’ focal point of action and keeping it visible while changing aspect ratios.
AI Enhances Faster and Efficient Video Editing
AI-based video editors make the editing process faster and more efficient. After getting quality clips, the editing tool scans through the clips and arranges them into a video with good flow.
AI suggests some changes during editing, and that makes the process fun.
Video editing is becoming seamless with the help of AI. Using advanced technology in the editing process removes mistakes you could have made through a manual process. AI helps make the right cuts to add transitions into a video, making it more attractive. Color corrections in a video s also easier today. AI identifies a color mismatch in your shots and helps to match them to give a unified look into your video.
You can come up with many videos within a short time using AI during the video editing process.