Chapter Home: Raises Rs 63 crore, plans retail expansion

Chapter Home, a home and kitchen consumer brand company founded by former PharmEasy executives, has raised Rs 63 crore through a mix of equity and debt, Mint reported. Bessemer Venture Partners, Stride Ventures, comedian and influencer Tanmay Bhat, and a group of family offices participated in the round, which valued the company at nearly Rs 1,000 crore.

ETEntrepreneur also reported the funding in an article published on 22 October 2026. According to VCCircle’s account of the company’s statement, Chapter Home will use the capital for product development, new categories, technology, brand building and distribution, including its first physical retail locations.

The reports do not specify how much of the funding is equity and how much is debt, or disclose individual investors’ contributions. Equity funding involves an ownership stake, while debt creates a repayment obligation. The Rs 63 crore therefore represents the combined financing package, rather than an entirely equity-based investment.

Separate brands, shared operations

Chapter Home was founded in 2025 by Nitin Chugh, Akarsh Bharadwaj, Shrey Mittal, Dhiraj Jain and Dheeraj Goyal, according to Mint. The founders were part of the founding and leadership teams at online pharmacy PharmEasy.

The company is building separate consumer brands for different parts of the home, with its category plans spanning bed and table linen, cookware, home decor and small kitchen appliances, Mint reported. It entered the market through HOKIPO, an online home furnishings brand.

Behind those individual brands, Chapter Home operates a common platform for sourcing, supply chain, content, technology and distribution, according to Entrackr. This separates the customer-facing brands and their products from the operational functions that support them.

Bessemer Venture Partners partner Anant Vidur Puri explained the investment rationale in comments reported by ETEntrepreneur: “Home is not one category, it is many. The consumer who buys bed linen, cookware and a wall light is the same customer, but the products, sourcing and design language are entirely different.”

Puri said the company’s approach of pairing category-specific brands with shared technology, sourcing and distribution suited the market, according to ETEntrepreneur. His comments describe the investor’s assessment of the business model, rather than evidence of its financial performance.

ETEntrepreneur reported that Chapter Home is positioning its products between unbranded offerings with inconsistent quality and expensive premium alternatives, with an emphasis on design, quality and accessible pricing.

“The home and kitchen market in India remains highly fragmented despite being a very large consumer opportunity,” Chugh said, according to Mint. He said consumers were seeking better-designed products, reliable quality, functionality and a better experience both online and in stores.

Expansion across sales channels

Chapter Home plans to distribute its products through online marketplaces, quick-commerce platforms, its own direct-to-consumer channel and offline stores, according to Mint. Direct-to-consumer sales mean selling through a brand’s own channel rather than relying entirely on third-party retailers.

The combination is described as omnichannel distribution: reaching buyers through both digital and physical outlets. According to YourStory’s account of the company statement, the first physical locations were being developed as part of that expansion.

Technology is another planned use of the funding. Chapter Home said it uses artificial intelligence for product cataloguing, content creation, demand forecasting, product assortment, customer targeting and retention, Mint reported.

These functions cover both preparing products for sale and planning how to sell them. Demand forecasting estimates future purchases, while assortment planning concerns which products a business offers.

The company said this use of AI enables its brands to launch faster and at a lower cost, according to Mint. The reporting does not provide measured cost savings or launch-time comparisons. That benefit remains the company’s account of its operating approach, not a quantified result established by the disclosed figures.

Market estimates cover different categories

Mint placed the funding against forecasts for growth in Indian household spending, citing research that measures different parts of the market.

According to Mint’s account of TechSci Research, India’s home furnishing market was valued at $6.96 billion in 2025. The research firm projected it would reach $11.51 billion by 2031, with annual growth of about 8.75%, and expected online sales to be the fastest-growing channel.

A broader estimate comes from a Deloitte India report released in September 2024, which Mint cited. That report projected the home and household market would reach about $237 billion by 2030, growing at more than 10% annually.

The Deloitte estimate includes appliances, kitchenware, bathroom fittings, furniture and furnishings. It therefore describes a wider market than the home furnishing estimate and is not directly comparable. Mint reported that Deloitte identified urbanisation, rural consumption and retail spanning online and offline channels as growth drivers.

For Chapter Home, the disclosed expansion remains a plan rather than a completed retail rollout. The accounts of its funding say work on the first physical locations is underway, but do not identify their locations, number or opening dates.